The 4 Essential
Roles of

The 4 Essential Roles of Leadership®

Today’s leadership crisis

Organizations and leaders have been facing four chronic problems:

  • Trust in leaders at historic lows: Just when the payoff for trust was never higher, we have wary customers, hesitant partners, a cynical public, and suspicious employees.
  • The inadequacy of communicating vision to all levels: Leaders may have a strategic vision for their organization, but they are not fully aware of the significance of communicating clearly that vision to all levels and make no efforts to inspire their employees to live with the vision and proactively set their goals aligned with the organizational vision
  • Strategic uncertainty: Challenges that once took years to materialize now arise overnight; competitive advantages vanish, governments vie for capital and talent; and hyper-paced technological change means that someone on the other side of the world just turned your business on its head.
  • The war for talent: Just when the right idea can change an industry, knowledge and creativity are at a premium - and totally mobile. People no longer satisfied with just showing up want to make a difference. The best people hire their employers, not the other way around. And the contribution they can make is more motivating than their paycheck.


With an in-depth understanding, FranklinCovey has studied and developed a special training solution which helps to enhance greatness, competencies for leaders in order to lead themselves and the teams overcome today’s challenges toward outstanding. This program is called The 4 Essential Roles of Leadership

Meet The 4 Essential Roles Of Leadership

Even in the most turbulent times, there are four roles leaders play that are highly predictive of success. We call them essential, because as leaders consciously lead themselves and their teams in alignment with these roles, they lay the foundation for effective leadership.

The 4 Essential Roles are:


Inspire Trust

Be the credible leader others choose to follow - one with both character and competence. 

Trust starts with a leader’s own character and competence—the credibility that allows leaders to intentionally build a culture of trust.


Create Vision

Clearly define where your team is going and how they are going to get there. 

Effective leaders create a shared vision and strategy and communicate it so powerfully that others join them on the journey. 


Execute Strategy

Consistently achieve results with and through others using disciplined processes. 

Leaders must not only think big, but also execute their vision and strategy all the way through to completion with and through others. 


Coach Potential

Unleash the ability of each person on your team to improve performance, solve problems, and grow their careers. 

Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching. 

Course Details

Participant Kit 

  1. 360 or Self-Assessment 
  2. Participant Workbook
  3. Implementation Plan 
  4. Leadership cards 

Who should attend? 

The program is designed for leaders who aspire to: 

  • Help people understand their roles and believe in what they do.

  • Think BIG and adapt quickly. 

  • Translate strategy into meaningful work. 

  • Coach people to a higher performance. 

Delivery Options 

  • Public Workshop: A special learning experience for individuals or groups which comes from different companies. Workshops are offered on a fixed schedule and a suitable location by FranklinCovey Vietnam. 

  • In-house Workshop: Providing training for each organization based on FranklinCovey's standard program (Standard Program). Or providing tailored trainings based on the needs of your organization or department (Customized Program). 

  • Duration & Language: 2-day work sessions and 6-month application process. Language: English or Vietnamese. 


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